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Annual planning is a bunch of hocus pocus

Working on your marketing plan? Time to form a calming circle

Don’t get spooked, but you’ve only got two more months to pull your 2023 marketing plan together. And if that dire and stressful thought has you feeling like the icy breath of death is breathing down your neck (just us?) you could:

  1. Put on a scarf
  2. Hope somebody on your team has an epiphany about personalization
  3. Get your customer data strategy back on track

Here’s your treat: You can tackle customer data without resorting to potions. But you do need a recipe. In our Customer Data Strategy Workshops, we bring marketing, data, and technology stakeholders together to map your data and processes, quantify your risk, and map out a modernization plan.

Fun-size: Not sure how to dive in? We’re hosting a digital roundtable event in December where marketing leaders from multiple industries will talk real-world issues like CDP vs MDM, handling data security in regulated space, and how broader 2023 trends will impact your martech and C360 strategies. Want to be sure you’re on the invite list? Have a question you want the roundtable to answer? Fill out our contact form below and let us know!

This article was originally shared in our Fuse newsletter — get content like  this directly in your inbox.

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About the author

Fusion Alliance

Fusion Alliance creates powerful digital, data, and technology solutions that keep companies moving forward in a rapidly changing world. Our 500+ consultants use data insights, experience design, and tech innovation to help you reimagine your business for whatever comes next.

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