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WEBINAR

The customer data famine: Breaking down silos to feed the business

Technology solutions make big promises, but marketers still struggle to capture a 360-degree customer view they can use to drive strategy and daily tactics.

In this online panel discussion, we’ll talk to marketing leaders from major global brands as well as experts in digital and data strategy to unpack the trends and decisions shaping what’s next for customer data strategy. Get key insights from your peers and get ready to make some changes in 2023.

Panelists include: 

  • Sarah Shear, Director of Marketing Enablement at Grange Insurance
  • Kelvin Lim, Global Head of Channel Management at Roche Diabetes Care
  • Saj Patel, Vice President of Data at Fusion Alliance
  • Amy Brown, Digital Solution Director at Fusion Alliance

This session will be moderated by Kristin Raikes, Vice President of Digital at Fusion Alliance.

Explore how marketing can unite customer data

 Tuesday, December 6  |    11 a.m. – 12 p.m. ET

Meet our speakers

SarahShear

Sarah Shear

Director of Marketing Enablement at Grange Insurance

As the Director of Marketing Enablement at Grange Insurance, Sarah Shear is responsible for all aspects of Grange’s marketing operations, including technology integration, enabling marketing strategies, and leveraging processes to deliver effective and efficient outcomes. She is data-driven and analytically curious and can unearth new insights that allow better decisions.

With more than 15 years at Grange, her experience includes marketing strategy, creative services, channel partner marketing, and marketing analytics while leading great teams. Sarah collaborates with departments across the organization, including IT, finance, BI, data science, sales, and more, to improve alignment and execute purpose-driven initiatives that influence the bottom line. She also manages strategic alliances with marketing and technology partners.

Sarah holds a bachelor’s degree from University of Dayton and is a member of the Leadership Team at Grange.

Kelvin Lim

Kelvin Lim

Global Head of Channel Management at Roche Diabetes Care

Kelvin works within the Global Customer Experience & Marketing at Roche Diabetes Care. As Director of Channel Management, he manages the resources, process, and technology that enable marketing worldwide at scale. His priority is to drive sustained growth in his area of business through increased effectiveness and efficiency. His team is responsible for websites, social media, eCommerce, B2B sales, performance marketing, and the central repository for all their digital marketing assets.

Saj Patel

Saj Patel

Vice President of Data at Fusion Alliance

Saj Patel leads Fusion’s Data Practice, including Strategic Data Management, BI & Analytics, and Data Integration & Architecture. A core part of his focus is to help clients develop data strategies and roadmaps aligned around their initiatives and then provide services to lead them through incremental delivery of value using modern data technologies.

Amy Brown

Amy Brown

Digital Solution Director at Fusion Alliance

As a Digital Solutions Director at Fusion Alliance, Amy Brown helps clients craft experiences that make brands and customers more valuable to one another. She excels at bridging the technical to the practical and has worked with Fortune 100 clients on highly complex projects within and around the martech and customer data spaces.

Kristin Raikes

Moderated by

Kristin Raikes

Vice President of Digital at Fusion Alliance