A good website is much more than good looks and cool functionality. To be successful, your website needs to attract your target audience, deliver the information, service, or product they need, and do it in an engaging way. To do so, you need to leverage content relevant to their needs, optimize it so it can be found in search (SEO), and design the site so that visitors can easily find, or be driven to, the answers they are looking for.
Our client, an AI automation company focused on healthcare, realized that their website wasn’t getting the traffic or leads they were looking for. They were creating a lot of content, but the right people were either not getting there to see it, weren’t finding what they were looking for once there, or weren’t engaged enough to request more information or contact.
Adding to this, our client’s internal users — the marketing team — weren’t able to input new content, optimize for search, or design updates without IT support. This not only delayed campaigns, but also hurt their search performance.
The organization had three main goals:
- Boost their SEO performance
- Improve website navigation and user experience
- Enable their marketing team to make updates without additional IT support
To achieve these goals, our client knew they needed to evaluate their content, website, and internal processes. That’s when they reached out to Fusion for help.