With healthcare in a state of constant change, UnitedHealthOne (UHOne), had to make changes to its online presence to unify and reinforce the brand. It also needed to more effectively deliver quotes to potential customers during peak times.
But there were challenges: several internal websites, two public-facing sites, and the need to design a single website to meet the changing demands of the Affordable Care Act. UHOne also wanted to strengthen brand identity, personally connect with broad audiences, and create web properties that can be adapted quickly, all while complying with brand regulations. That’s a tall order.