The ability to analyze quality data in a timely manner allows loyalty marketing companies to create strategic campaigns targeting new and existing cardholders. And as new technology continues to drive the market across industries, it is imperative that loyalty marketing companies implement data-driven solutions to manage the increasing volume of client demands.
This Fortune 500 card services provider recognized the need to provide customized loyalty marketing services to its 135 private-label credit card merchants, and realized that the only way to do that was to optimize how they retrieve and analyze data. Their existing data management and analytics platform supported marketing and financial analytics, but they needed to optimize these systems to align with its expanding business vision and strategy.
Ultimately, they wanted to:
- Create a strategic data management program to drive data and analytics maturity
- Optimize teams to enable delivery of customized client solutions more efficiently
- Establish greater oversight of goals and results from investing in a strategic data management program
They knew where they wanted to go, but they needed help with how to get there.
Looking for help in developing a data management and analytics strategy, they reached out to us for help. The organization turned to Fusion for help in developing a strategic data management and analytics strategy and a roadmap to guide the optimization journey.