This international retail giant was looking to reimagine their brand and reposition themselves within the retail market. With a new CEO in place, it was a great time to evaluate not just branding, but their entire digital presence. In years past, the company’s focus had been their well-known in-store experience. But as they looked to expand their audience and create a broader appeal for their brand, leadership decided they needed to also provide a new and improved experience online.
Additionally, the leadership team was looking to expand their footprint. With a large, untapped market in Asia, they knew the brand had potential, but realized there might be barriers to scaling the business to reach millions of customers overseas.
Both initiatives required one thing: evaluation and modernization of the current digital presence.
Like many brands that flourished with their in-person shopping experience, online shopping capabilities and systems needed to become a higher priority going forward. There was concern that their current setup might not allow the team to create the online and scalable experience their customers were looking for.
Understanding technology challenges, they were ready to tackle this transformation. But with a bevy of modernization options available, there wasn’t a well-defined place to start.
They enlisted Fusion Alliance to design and implement new technology architecture, with the end goal of an improved global presence top of mind.