The grocery industry is changing. Players like Walmart, Amazon, and Instacart are making it so that customers never have to leave their house to get the fresh food they are accustomed to buying at their local supermarket. New meal-kit delivery services like Blue Apron allow customers to have pre-prepped food delivered to their door. With today’s consumers having more options than ever, their expectations of convenience are unrivaled. Traditional grocers have to find a way to keep up.
One of the nation’s largest supermarkets reached out to Fusion to help them utilize the latest technology to forge their path forward. The results were not only new applications that would improve their market position and customer loyalty, but also a digital transformation that would elevate their brand entirely.