A Fortune 500 card services provider needed a way to optimize how it retrieves and analyzes data for each of its 135 private-label credit card merchants in order to provide customized loyalty marketing services. After working with Fusion Alliance, the client gained a roadmap that outlined areas for improvement and strategies that would enable the company to cater to the needs of merchants and reach additional clients. The end result was a strategic data management and analytics strategy that would build out a better future.
The ability to analyze quality data in a timely manner allows loyalty marketing companies to create strategic campaigns targeting new and existing cardholders. As new technology continues to drive the market across industries, it is imperative that loyalty marketing companies implement data-driven solutions to manage the increasing volume of customized client demands.
This company’s existing data management and analytics platform supported marketing and financial analytics, but they recognized a need to optimize these systems to align with their expanding business vision and strategy. The organization turned to us for help in developing a strategic data management and analytics strategy and a roadmap to guide the optimization journey.