Seven Corners, a comprehensive travel insurance company, was ready to change their overall digital strategy. They wanted to increase their focus on digital analytics but quickly realized that their foundational data was not consistent or accurate. Multiple data sources, including lead-generation data, agencies, and data analytics, told different stories. The company needed to establish an authoritative source of truth by which they could measure all other tactics.
This was one of the most valuable projects for us in 2018. It served as a springboard for us to drive significant improvements in return on marketing investment.
Greg Jung, VP of Marketing, Seven Corners