Challenge
With a strong demand for custom homes in today’s housing market, many buyers begin their search for a new home online. Homebuilders must be visible to potential buyers and have meaningful information readily available. An updated, engaging online experience is part of the ticket to visibility that all builders need.
While Drees Homes relied heavily on its website to drive customer leads and showcase its homes, the builder recognized the need to update its website to stay competitive in the digital landscape. The site’s outdated visual design, lack of mobile responsiveness, and limited search engine visibility were working against the company in a crowded home-building market.
Additionally, maintaining the site was highly inefficient. The marketing department was dependent upon limited IT staff to make content updates and they were not utilizing best practices for capturing site data. The site was not search-engine-optimized, and the builder needed to better understand its customers’ needs.
The site’s outdated visual design, lack of mobile responsiveness, and limited search engine visibility were working against the company in a crowded home-building market.
Ready for a change, Drees Homes turned to Fusion for strategic, technical, and creative expertise to help take their website to the next level.