PRECISIONxtract’s transformative healthcare market access solutions offer patients and providers unprecedented connection to the right medication and resources in clinical settings. To bring that vision to life, they needed a partner with a wide range of strategic, creative, and technical expertise.
Fusion quickly became an integral part of PRECISIONxtract’s team, assembling a cross-functional group of experts to deliver responsive support for a growing set of initiatives. In addition to advanced data, technology, and AI expertise, PRECISIONxtract looked to Fusion for help with branding, design, and digital marketing.
How do we communicate innovation in a traditional field?
Healthcare and pharmaceutical audiences are used to a certain type of messaging. Lab coats and stethoscopes figure prominently. Fusion’s digital strategists knew that to stand out, PRECISIONxtract’s marketing campaigns would need to give prospects a framework for understanding the transformative nature of their ground-breaking products.