Upgrade to GA4 before you lose YOY metrics.
Although Google won’t officially turn off its Universal Analytics (UA) product until 2023, in order to have access to year-over-year comparison metrics at the switch, you have limited time to upgrade to Google Analytics 4.
You're about to lose your year-over-year metrics
How long it will take to upgrade to GA4?
Migrating from UA to GA4 is not a one-for-one shift, so companies should build in plenty of time to customize and compare results between the two solutions prior to losing access to UA. Our basic timeline includes the two key cutoff dates:
- On July 1, 2022, companies need to be collecting data in GA4 to have year-over-year metrics in place before the UA sunset
- On July 1, 2023, UA stops collecting new data
From there, your internal capacity and the complexity of your existing reliance on Google Analytics data can help you frame the rest of your timeline steps.