Third-Party Cookie Risk Assessment

Third-party cookies are going away. Are you ready? 

The coming end of third-party cookies changes the game for the entire marketing industry — and has major ramifications for your business. What’s your company’s plan?

If you aren’t sure, don’t worry. You’re not alone.

Many organizations know third-party cookies are going away but are unclear what risks the changes pose to their bottom line.

And they have even less clarity around potential solutions, and how to frame up a customer data strategy to meet the challenge.

Now is the time to understand your risk

Developing the processes, technology, and data governance to mitigate your risk takes time. So does getting buy-in across the organization. You need a clear-eyed view of where you’re headed, and a roadmap to help you get there.

Timeline

  • Assess your risk by Q4 2021
  • Develop a first-party data strategy by Q1 2022
  • Gain organizational buy-in and budget by Q2 2022
  • Implement and execute the strategy during Q3
  • Measure and adjust before the end of 2023

Meet the challenge — and bring the business with you.

We want to help your business pull ahead of the curve before the end of third-party cookies. But we know first-hand how difficult it can be to build momentum with so many stakeholders and competing priorities.

That’s why we developed our two-week Third-Party Cookie Risk Assessment. In this quick start, we help you lay the groundwork to navigate change through collaboration, transparency, and shared ownership of your new customer data strategy.

What you can expect

Workshops

We’ll bring together your marketing, data, and technology stakeholders in a dynamic, guided exercise designed to promote discovery and alignment.

Discovery

Working with your group, we’ll help you unpack the processes and partnerships that put your organization at highest risk.

Build

We’ll guide you through the process to identify the right steps for a post-third-party-cookie roadmap that fits your organization’s goals and priorities. 

What you’ll get

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A Third-Party Data Map

A picture is worth a thousand words. We’ll illustrate the scope of your challenges with a visualization of the teams, processes, and technologies impacted by the loss of third-party data.

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A Risk Scorecard

How at risk is your organization? You’ll be able to point to our evaluation scorecard for different factors such as monetary risk, process impact, data security, and more.

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A 2023 Readiness Roadmap

We’ll map the key next steps and overall approach for your business up until Google flips the switch on third-party cookies in late 2023.

""

A Third-Party Data Map

A picture is worth a thousand words. We’ll illustrate the scope of your challenges with a visualization of the teams, processes, and technologies impacted by the loss of third-party data.

""

A Risk Scorecard

How at risk is your organization? You’ll be able to point to our evaluation scorecard for different factors such as monetary risk, process impact, data security, and more.

""

A 2023 Readiness Roadmap

We’ll map the key next steps and overall approach for your business up until Google flips the switch on third-party cookies in late 2023.

Questions? Concerns?
Ready to get started?

Now is the time to position your business for success in the cookie-free future. Find out how a two-week Third-Party Data Risk Assessment can help your organization start solving for the end of third-party cookies.

Meet the experts

Amy Brown

Amy Brown 

Digital Solution Director

As a Digital Solutions Director at Fusion Alliance, Amy Brown helps clients craft experiences that make brands and customers more valuable to one another. She excels at bridging the technical to the practical and has worked with Fortune 100 clients on highly complex projects within and around the martech space.
Adam Towvin

Adam Towvim 

Marketing & Data Privacy Expert

Adam serves as an advisor on the Future of Privacy Forum and Adjunct Professor at Brandeis Business School. As an invited speaker for top industry conferences on Big Data, digital media, and data privacy, he has over 25 years of experience working with consumer data analytics, marketing, and privacy issues for some of the world’s fastest-growing marketers, retailers, and media companies.
Saj Patel

Sajid Patel 

Vice President Data Practice

Saj leads Fusion’s Data Practice, including Strategic Data Management, BI & Analytics, and Data Integration & Architecture. A core part of his focus is to help clients develop data strategies and roadmaps aligned around their initiatives and then provide services to lead them through incremental delivery of value using modern data technologies.