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SITECORE OPTIMIZATION GUIDE

What it really takes to optimize your Sitecore solution

Companies often choose Sitecore as part of their digital transformation technology stacks because of its promise to unify content and deliver robust, state-of-the-art digital customer experiences. However, implementing and maintaining the platform presents a complex challenge. Many marketing teams wind up frustrated when they can’t leverage Sitecore’s many promised features.

To truly get the most out of your Sitecore investment, you need a roadmap customized to your organization, team structure, and goals. In this collection of resources, we unpack what it really takes to optimize your Sitecore solution and help you unleash the power of your data and content to drive results.

Key steps to Sitecore experience optimization

  1. Digital ecosystem alignment
  2. Custom configuration
  3. Component-based design
  4. Strategic platform integration
  5. User-driven goals and personalization
  6. Curiosity and commitment

Take full advantage of your powerhouse digital experience platform by starting with the right foundation and maturing into the most complex features of Sitecore XP. Let’s get started.

Feeling stuck with Sitecore?

Step 1: Align Sitecore with your existing digital ecosystem

Step 2: Prioritize custom configuration

Step 3: Create a component-based design system

Step 4: Approach integration strategically

Step 5: Define the right goals and scoring parameters

Step 6: Stay curious and committed

Instead of starting with all that Sitecore can possibly offer and doing too much at once, successful Sitecore users start with their organization’s digital vision and available resources then build a unique Sitecore solution from the inside out.

Sitecore is not a one-size-fits-all platform. To maximize your investment, don’t be afraid to personalize and customize it to fit your organizational structure, technical capabilities, and digital footprint.

Imagine. Test. Evolve.

Sitecore experience optimization relies on a new frame of reference. If you’ve built a solid foundational architecture and infrastructure, you can do a lot with Sitecore, but you’ll still need to be rigorous in planning, prioritizing, and aligning each new move with your overall strategy.

Big picture steps to maintaining a robust Sitecore solution include:

  • Openness to new ideas: What might work?
  • Alignment to existing architecture: How does this fit?
  • Commitment to the process: What is the business case?
  • Designing a pilot: What will this take?
  • Testing the concept: Is this effective?
  • Continual improvement: What did we learn?

Get help when you need it

If you’re having Sitecore performance issues or just aren’t sure if you’re getting what you need out of the platform, it’s ok to ask for help. When it comes to Sitecore usage, maturity is measured against features and capabilities, not time since implementation. No matter where you are on your Sitecore journey, it’s never too late to start making improvements.

A capsule project can help your marketing and IT teams get on the right track. Whether you’re starting to plan for your Sitecore implementation or need to press reset, having an outside expert lend a hand can be invaluable. A program like Fusion’s Sitecore Accelerator Program can help you focus on high-impact, near-term wins that you can put in place right away and continue to leverage long afterwards.

Amy Brown

Meet Fusion's Sitecore Practice Lead

As a Digital Solutions Director and Sitecore Practice Lead at Fusion Alliance, Amy Brown helps clients craft experiences that make brands and customers more valuable to one another. She excels at bridging the technical to the practical and has worked with Fortune 100 clients on highly complex projects within and around the martech space.

Learn more about Fusion Alliance