Get to Know: Kristin Raikes

Kristin has been both the Senior Director of Digital Strategy and Marketing Strategy at Fusion for 5 years. While working in both teams, Kristin is able to bridge a connection between Fusion’s Sales and Marketing and align both strategies.  

kristen-raikes

Q: What does a typical workday look like for you?

A: There is no typical day, but I enjoy the variety. Because I have a dual role, serving as Fusion’s Marketing Director and as a Digital Strategy Director consulting with clients, my days are filled with things like marketing strategy brainstorming, team meetings, new sales pursuit conversations, and client project work.

Q: What did you do prior to joining Fusion? How does your previous experience help you in your role now?

A: I worked as VP, helping to grow a digital marketing agency. I was the third employee hired, and over 3 years, we grew the company to a multi-million dollar agency. It was a crazy time filled with all the typical highs and lows of startup life. I learned a LOT during that time— it was like getting an “on-the-job” MBA.

Q: What inspired you to pursue a career in this field?

A: I’ve always loved marketing. As I grew in my career, I started moving into strategy roles and really enjoyed helping solve business problems, and ultimately, growing businesses.

Q: When you were little, what did you want to be when you grew up?

A: I wanted to be a dolphin trainer.

Q: What are the top books or podcasts you’d recommend?

A: My top business books are “The Hard Thing About Hard Things,” “It’s Your Ship,” “E-myth,” and almost any Patrick Lencioni book.

About Fusion Alliance

Fusion is your digital transformation partner. We create exceptional customer experiences by leveraging data insights, experience design, and technology to transform the way you connect with your customers. From cloud services to agile transformation to web and mobile application development, we ensure our technology solutions meet the needs of your business and your customers well into the future. Learn more here.

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