Get to Know: Katie Elsass

Katie has been part of Fusion for 7 years, first as a proposal manager, then in the marketing team, and now in the sales team as a Business Development Manager. Katie uses her digital background and knowledge to help deliver quality solutions to businesses. 

katie-elsass

Q: What does a typical workday look like for you?

A: Coffee always first! It isn’t good to have a meeting with me before my coffee kicks in– the lights are on, but no one is home. After coffee, I usually start the day by reviewing my to-do list and hopping on our morning sales call. Then, I typically follow up with current and prospective clients and attend meetings, which eats up most of my day. During my downtime, I tend to listen to podcasts while completing admin work or researching client industries.

Q: What did you do prior to joining Fusion? How does your previous experience help you in your role now?

A: I am a digital native. I started my career at Rosetta (now Razorfish) as a Business Analyst, then was promoted to account/project management. From there, I then worked at Resource Interactive (now IBM) as a project manager, followed by Dynamit (now Willow Tree) as an account manager.  At Fusion, I have worn many hats as well. I started out as a proposal manager, helping craft responses to RFPs, RFIs, RFQs, and draft proposals. Before I joined the sales team, I was also part of the marketing team as a program manager between marketing and sales, to ensure we were being strategic in our decisions from a sales and marketing perspective.

Q: What is a memorable client project you were proud of?

A: That is a tough one. I am truly proud of all the work we do, but I would say that I’m especially proud of the first engagement we did with Grange Insurance, a regional property/casualty insurance provider. During our first engagement, we completed a martech assessment, which laid the groundwork for their digital transformation strategy, and built a firm foundation with the teams we still work with today. The best part is that the work we did in the first engagement (specifically the martech ecosystem map) is still referenced on all current projects, as the work really impacts the way they do business with their customers both online and offline.

Q: Are you part of any Fusion groups or initiatives?

A: Not at Fusion, but outside of Fusion I am part of Together Digital and served as their City Champion/President from 2019-2020, and I am now an advisor on that team.

Q: What inspired you to pursue a career in this field?

A: I started my career in digital and I am now in love with the digital technology field. It is constantly changing, and you have to continue to learn, grow, and educate yourself.

Q: When you were little, what did you want to be when you grew up, and why?

A: Actually, I knew I wanted to be in business from a young age. In middle school, I remember zeroing in on being an Advertising Executive— this was even before digital was big. I am now doing exactly what I’ve always wanted to do!

Q: What impact do you want to make on our client’s businesses?

A: I want to positively impact their business to help them grow. Every project we do with our clients should lead to some type of ROI. Whether that is in the form of actual money earned, money saved, or time saved by gaining efficiency, I strive to work with our solution directors to understand how we can deliver the best outcomes for the clients we serve, that ultimately impact their customers.

I also think the best part of my job is forming relationships with my clients. Over time, they have become friends and I love getting to meet all the new people!

Q: What advice would you give people entering this field?

A: Network— don’t be afraid to get out there and call people, and always be honest. People appreciate honesty, and as a gullible mid-westerner who often does not pick up on double entendre, I appreciate people that get straight to the point.

Q: Do you have any mentors at Fusion:

A: David LeVine is hands down the best boss I’ve ever had. I’m not just saying that to boost his ego or my review! He empowers his team to be successful and gives us the space and autonomy to do what we think is best. He truly trusts his team and supports our growth and success. I’d also say Kim Johnson and Ashley Titus are great mentors. Since I am not a veteran business development manager, I appreciate the time they have spent answering my questions, helping me understand how to open new doors, and providing a different perspective when I am stuck on a problem.

Q: What do you do for fun outside of work?

A: I spend time with my family— my husband Max, Ellie (4), and Chelsea (1). I love finding fun things for us to do on the weekends that tire them out. I also enjoy a good happy hour with friends, traveling (boo, covid) and experiencing new cultures and places, discovering new wines, and my guilty pleasure of watching reality TV.

Q: What are your favorite can’t-miss sights in Columbus?

A: I’m a foodie at heart, and when I travel, it’s through my stomach, so most of the places I think are “can’t-miss” involve restaurants. German Village is a unique, fun location to check out and Lindey’s is amazing— they have good food and an even better happy hour. Bridge Park in Dublin is also a fun place to go in the suburbs— they have lots of fun restaurants and rooftop bars. If you are traveling with a family, the COSI (Center of Science and Industry), and the Columbus Zoo are always lots of fun and offer a variety of activities.

Q: What are the top books or podcasts you’d recommend?

A: I’m a Podcast person all the way and subscribe to newsletters for info. I love following Benedict Evans and his podcast called “Another Podcast.” He’s a digital analyst with a good perspective on the digital landscape, but with British humor. I also listen to “Hidden Brain” for a good psychology break.

About Fusion Alliance

Fusion is your digital transformation partner. We create exceptional customer experiences by leveraging data insights, experience design, and technology to transform the way you connect with your customers. From cloud services to agile transformation to web and mobile application development, we ensure our technology solutions meet the needs of your business and your customers well into the future. Learn more here.

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