With businesses focused on creating a seamless experience across channels (omnichannel) in a effort to engage customers, digital business leaders need to become more strategic, predictive, and collaborative. Through an in-depth analysis of their customer journey, Vectren developed a digital roadmap to prioritize projects, resource needs, technology impacts and success measures across all divisions that touch their customer experience.
- Understand the impact of your customers’ behaviors and preferences for developing your digital experience
- Align all of your business departments behind a data-informed strategy
- Create your own roadmap to omnichannel success with ever-emerging technologies