CX Services
Persona Development & Journey Mapping
Using relevant quantitative and qualitative data, we uncover customer needs, motivations, pain points, and goals, and map these to attitudes, actions, and moments of truth along the journey. Then, we deliver actionable insights you can use to make your business more successful.
Projects may include:
- Data analysis
- Customer & stakeholder interviews
- Customer journey mapping
- Service blueprint design
- Future-state mapping
UX Research & Design
Our UX research explores customer perceptions and thought patterns around your brand. Using those insights, we design intuitive, relevant, and interactive experiences that meet customer needs and influence positive action.
Projects may include:
- Voice of the customer research
- UX workshops
- User experience design
- User interface design
- UX/UI testing
Innovation & Design Thinking
Our approach to customer experience consulting centers around design thinking methodologies to understand the problem and those impacted. Challenging fixed perspectives with creative ideation, our team helps you innovate toward new, people-centered solutions.
Projects may include:
- Vision alignment
- Problem definition
- Design thinking workshops
- Prototype development
- Innovation roadmaps
Conversion Optimization
Customer engagement is critical to meeting your business goals. We recommend the right channels, touchpoints, and processes to help you reach your ideal customers, and the messaging to attract and convert them.
Projects may include:
- Digital strategy
- Data analysis
- CX design
- A/B testing
- Measurement
Lead Gen Strategy
If you’re looking to drive qualified leads, we can help. We develop lead generation strategies that identify the right content and channels to engage your customers across the buyer’s journey and turn prospects into leads.
Projects may include:
- Lead funnel evaluation & optimization
- Channel mix
- Campaign strategy
- Messaging development
- Lead scoring
Accessibility Assessment
Ensuring that all users can understand, navigate, and interact with websites, applications, and tools is an important part of your customer experience strategy. Our CX services focus on inclusion and a seamless customer experience for users of all abilities.
Projects may include:
- UX/UI testing
- Manual & automated testing
- Compliance audit
- Accessible design
- Experience optimization