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DIGITAL

Customer Experience Consulting

Reimagine connections for a digital-first world

We live in a rapidly changing, digital-first world, and customer expectations have never been higher. To compete, successful companies prioritize intuitive, engaging digital experiences.

Our multidisciplinary approach delivers CX services driven by data, powered by right-fit technology, and brought to life through flexible, accessible design.

Fusion’s customer experience consulting teams include:

  • Digital strategists
  • Marketing specialists
  • Content strategists
  • UX experts
  • Graphic designers
  • User interface specialists
  • Analytics specialists

CX Services

Persona Development & Journey Mapping​

Persona Development & Journey Mapping​

Using relevant quantitative and qualitative data, we uncover customer needs, motivations, pain points, and goals, and map these to attitudes, actions, and moments of truth along the journey. Then, we deliver actionable insights you can use to make your business more successful.

Projects may include:

  • Data analysis
  • Customer & stakeholder interviews
  • Customer journey mapping
  • Service blueprint design
  • Future-state mapping
UX Research & Design

UX Research & Design

Our UX research explores customer perceptions and thought patterns around your brand. Using those insights, we design intuitive, relevant, and interactive experiences that meet customer needs and influence positive action.

Projects may include:

  • Voice of the customer research
  • UX workshops
  • User experience design
  • User interface design
  • UX/UI testing
Innovation & Design Thinking

Innovation & Design Thinking

Our approach to customer experience consulting centers around design thinking methodologies to understand the problem and those impacted. Challenging fixed perspectives with creative ideation, our team helps you innovate toward new, people-centered solutions.

Projects may include:

  • Vision alignment
  • Problem definition
  • Design thinking workshops
  • Prototype development
  • Innovation roadmaps
Conversion Optimization

Conversion Optimization

Customer engagement is critical to meeting your business goals. We recommend the right channels, touchpoints, and processes to help you reach your ideal customers, and the messaging to attract and convert them.

Projects may include:

  • Digital strategy
  • Data analysis
  • CX design
  • A/B testing
  • Measurement
Lead Gen Strategy​​

Lead Gen Strategy

If you’re looking to drive qualified leads, we can help. We develop lead generation strategies that identify the right content and channels to engage your customers across the buyer’s journey and turn prospects into leads.

Projects may include:

  • Lead funnel evaluation & optimization
  • Channel mix
  • Campaign strategy
  • Messaging development
  • Lead scoring
Accessibility Assessment ​

Accessibility Assessment

Ensuring that all users can understand, navigate, and interact with websites, applications, and tools is an important part of your customer experience strategy. Our CX services focus on inclusion and a seamless customer experience for users of all abilities.

Projects may include:

  • UX/UI testing
  • Manual & automated testing
  • Compliance audit
  • Accessible design
  • Experience optimization

Success stories

Practice leaders

Kristin Raikes

Vice President
Digital

Amy Brown

Solution Director
Digital

Ben Rondot

Practice Area Manager
UX Design

Ready to talk?

Let us know how we can help you out, and one of our experts will be in touch right away.