The pace of change and unpredictable circumstances of the past couple of years have led many companies to rethink their just-in-time approaches to resourcing tangible goods and materials. But why stop there? To scale and adapt fast, companies also need a new approach to how they resource skillsets.
One of our clients, PRECISIONxtract, did just that. By taking a just-in-time approach to their shifting skillset needs, the company was able to scale up fast — and minimize risk — in a changing business environment.
A right-fit-first approach
PRECISIONxtract’s transformative healthcare market access solutions offer patients and providers unprecedented connection to the right medication and resources in clinical settings. To bring that vision to life, PRECISION could have found a series of single-skill vendors or taken the time to recruit and onboard new employees. Instead, they looked for a cross-functional partner that would be a seamless fit with their company culture and that had the right mix of scalable skills. They found that fit with Fusion Alliance.
Fusion quickly became an integral part of PRECISION’s team, assembling a group of more than 20 strategy, data, and technology experts to deliver responsive support for a growing set of initiatives.
Boosting surge capacity across disciplines
Knowing that their flagship product, Access Genius, needed design and functionality upgrades, PRECISION called on Fusion to assess and modernize the application without disrupting the existing business.
To avoid downtime and increase speed to market, our team used an Agile process and a model-driven design, in which models from the source code informed modernization efforts. Streamlining the overall architecture not only saved development time, but also made Access Genius easier to deploy to PRECISION’s clients. And, to make the product easier to maintain and cheaper to run, we applied containerization through a microservices model and moved Access Genius to a distributed cloud hosting framework.
Our solution provided real-time customer insights that were delivered across a variety of digital channels, in lieu of a people-driven process. This helped take Access Genius:
- From a complex, cumbersome, legacy monolith into a lightning-fast, distributed, cost-effective, cloud-native solution
- From a user-driven, database-centric format to a distributed API-based framework, enabling immediate data updates for important cost and coverage changes
- From a time-intensive customer engagement portal to an intuitive, streamlined, automated process
Equipped with a modern, stable, extensible platform, PRECISION was free to explore opportunities for more radical innovation.
Disrupting the market with frictionless access to timely data
Although Access Genius successfully broke down barriers with data, the solution’s interface required users to navigate a complex dashboard with manual clicks and drop-downs. For pharma teams with limited time to connect doctors to information, seconds count.
Working with PRECISION’s product team, Fusion technology experts analyzed the friction point of manual navigation and explored ways to make Access Genius more seamless for the user.
Drawing on deep expertise deploying cutting-edge technologies into highly regulated spaces, Fusion suggested exploring a shift away from a traditional web-based interface to an AI-enabled voice functionality that would connect users to the most relevant data and messaging right in the flow of conversation.
Changing the way pharma enablement tools go to market
At the same time, other Fusion consultants were hard at work rethinking the way PRECISION’s products reached, empowered, and retained customers. We brought in a range of specialists to bring new strategies to life, including:
- Instructional designers and training developers created an interactive training platform to equip pharma sales reps with greater confidence in provider interactions by deepening their understanding of the Access Genius tool.
RESULT: Access Genius IQ, a new training tool that helps PRECISION customers see faster ROI for their Access Genius investment
- Brand experts, visual designers, content strategists, and web developers elevated visual brand elements and created websites, editorial content, and outreach campaigns.
RESULT: New website architecture, design, and content; long-form lead generation content; prospect cultivation email marketing
- Digital marketing strategists, creative designers, and ad teams implemented innovative ad campaigns in rapid succession as PRECISION had more time to develop and roll out new products.
RESULT: LinkedIn ad campaigns generating 3X leads, including 100 qualified leads in the first 90 days
Reimagining the skillset supply chain
Partnering with Fusion gives PRECISION access to a huge team of experienced consultants with a wide range of skillsets — allowing the company to surge and scale as their business needs and market realities shift. With Fusion bringing in the right people at just the right time, PRECISION saves valuable time and resources, enabling them to be more innovative, more agile, and more impactful for their customers, healthcare providers, and patients.
Ready to explore how Fusion skillsets can help your team succeed?
Our ongoing work with PRECISIONxtract is just one example of how we help companies build momentum for a digital-first world. We bring big-picture thinkers, technology-minded creatives, data scientists, and technical experts to work alongside our clients, providing a force-multiplying effect that leads to scalable, future-focused solutions for the most complex challenges. Ready to get started? Let’s talk.