Articles
Fusion insights
10 key steps to building a customer experience (CX) strategy
Businesses that seek to deliver an outstanding customer experience face unprecedented challenges today due to unprecedented customer demands and expectations. To be successful, you must rethink and reorganize your experience strategy to accommodate these demands and...
7 remote work best practices for employees
Remote work. You were either suddenly launched into it because of COVID-19 or you've been doing it for a long time. Either way, when the states first began issuing stay-at-home orders this March, we released this comprehensive list of remote work best practices for...
8 ways to manage your remote workers effectively
74% of CFOs and finance leaders said they plan to move at least 5% of their workforce to working from home full time, according to a 2020 Gartner survey.Nearly 25% said they’d move 20% of their staff to permanently remote positions. That’s one in five...
Cloud 101: Let’s remove the complexity
So you’re new to the cloud. It can sound scary and intimidating. Most people say companies should switch to the cloud, and many companies have shifted to it. Whether you're on the journey of exploring whether cloud is right for your organization or just trying figure...
Get to know Dynamics 365 and its licensing
The risk of outdated ERP systems With a lack of IT support to maintain siloed and outdated ERPs, businesses end up paying more to maintain an already obsolete system. Increasing IT costs and reducing productivity ultimately causes companies to fall further behind...
Top 4 roadblocks to digital customer engagement
As brands adapt to the consumer-driven Experience Economy, they must be able to evolve their businesses for the digital age. This isn’t an easy task, especially for companies stuck in a mindset that their business is still driven by traditional direct marketing....
SEO measurement: Beyond the rankings
One of the most difficult aspects of search engine optimization is measuring the success of a campaign. Historically, SEO providers give their clients a list of “valuable” keywords and the position of the client’s website for each keyword. Unfortunately, this kind of...
Reduce security breaches: How Cloud Identity as a Service can benefit you
Do you long for the simple days when keeping your data secure meant focusing on network security and firewalls? With data and applications now largely in the cloud and an onslaught of mobile-workplace devices accessing your systems, the focus is no longer on the...
The buzz about artificial intelligence, machine learning and deep learning: An overview
The B2B and B2C markets are abuzz with the terms artificial intelligence, machine learning, and deep learning. But what do these terms mean, exactly? They’re often used very loosely and you may think they’re interchangeable. But they’re not. Here’s a short overview to...
Automated UI tests: Taming the tangle
Ever tried to detangle a big box full of wires and cables to get to that one power cable? It often seems that no matter how much care we put into placing those cables into the box, we inevitably end up with a tangled mess that tests both the physical integrity of the...
The cloud: From cost center to profit center
After a 20-year drought of killer applications, the wait is over. Only a handful of apps in history can be referred to as a “killer app” — a computer program that is so necessary or desirable that it proves the core value of some larger technology. We’ve seen them...
11 behaviors for successful digital customer engagement
As you read in our previous post, Transforming customer engagement in the digital age, the customer is now in control and seeks an experience that builds a relationship with a brand that spans any device, any channel, at any time. But how do you provide an experience...
Customer experience: What it is and what it isn’t
What is customer experience? With the experience economy taking a stronger hold, it is imperative for organizations, regardless of industry, to understand what "customer experience" means. This phrase has been defined in many ways, but our definition aims to explain...
Omnichannel 101: What it means for your digital strategy
Born in the retail industry, omnichannel isn’t just a buzzword to add to your marketing “bingo” card. (You know the one.) Omnichannel strategies provide digital customers with a seamless experience of a company’s brand, no matter where or how those customers engage...
Transforming customer engagement in the digital age
In the age of the consumer and the experience economy, everyone and everything is connected. Consumer expectations have shifted. The customer expects a personal relationship that offers value wherever and whenever they are ready to engage. As a result, marketers must...
7 considerations for choosing the right CMS
Choosing the right content management system (CMS) is not easy. As you begin investigating your options, make sure you’re asking the right questions. Here’s an analogy that underscores the complexity of the problem, followed by seven factors...
Legacy application modernization: A phased approach for moving to the cloud
Cloud modernization is not new. According to a recent survey, over 51% of organizations who responded are in the midst of application transformation and cloud migration. Many businesses have moved at least somewhat to the cloud. However, moving custom applications...
3 Fusion experts share their secrets for machine learning in banking
In the quest to solve its most pressing challenges, the banking industry is being transformed by its adoption of artificial intelligence (AI) and machine learning (ML). Financial institutions are under pressure to better understand their customers, drive a more...
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