Articles
Fusion insights
5 tips to keep the wealth in your financial institution
A massive storm is brewing in the banking, financial services, and insurance industries, and when it strikes, it will be devastating to the unprepared. That storm is the unprecedented transfer of wealth, $3.9 trillion worth, that will be passed from the hands of older...
Build the store of the future: Retail and the cloud
Brick and mortar retail is in trouble. It may seem obvious with stores like Neiman Marcus, JCPenney, Toys R Us, and Sears in bankruptcy or bankrupt already. But what's less obvious and what too few in retail have acted upon is the depth of the dilemma the industry...
Digital and the experience economy
Forward-thinking organizations, regardless of industry, are reorganizing their business strategies to be customer-centric. But why? Businesses of the past operated and prospered by focusing primarily on the needs of shareholders, leaving customers at the mercy of...
10 key steps to building a customer experience strategy
Businesses that seek to deliver an outstanding customer experience face unprecedented challenges today due to unprecedented customer demands and expectations. Companies must rethink and reorganize their strategies to accommodate these demands and shorten the gap...
Customer experience: What it is and what it isn’t
What is customer experience? With the experience economy taking a stronger hold, it is imperative for organizations, regardless of industry, to understand what "customer experience" means. This phrase has been defined in many ways, but our definition aims to explain...
Automated UI tests: Taking the plunge
Curious about automated user-interface-level (UI) testing? That’s good, curiosity is where it all begins, and you’ve come to the right place. The next step can be the most daunting. The purpose of this post is to provide some high-level strategies and encouragement to...
Automated UI tests: Taming the tangle
Ever tried to detangle a big box full of wires and cables to get to that one power cable? It often seems that no matter how much care we put into placing those cables into the box, we inevitably end up with a tangled mess that tests both the physical integrity of the...
Unlock customer credit insights with machine learning
Executive summary The credit card industry is becoming more complex. Advanced loyalty, targeted offerings, unclear rate conditions, and many other factors can often make it difficult for banks to identify the right customer. Ultimately, the financial services firms...
5 keys to planning a successful cloud implementation
The cloud is everywhere today, and it continues to be touted as the silver-bullet solution to everything from backup and disaster recovery to infinitely scalable mobile applications to inexpensive storage and nearly everything in between. While the cloud finally...
Transforming customer engagement in the digital age
In the age of the consumer and the experience economy, everyone and everything is connected. Consumer expectations have shifted. The customer expects a personal relationship that offers value wherever and whenever they are ready to engage. As a result, marketers must...
Don’t leave remote collaboration to chance: Design it to be effective
How can we cultivate a culture of connectivity while remote? Have you ever felt the energy of working on a team where everyone was in sync and got things done? Or have you experienced the opposite, team collaboration that you dread, where no one agrees on anything and...
11 behaviors for successful digital customer engagement
As you read in our previous post, Transforming customer engagement in the digital age, the customer is now in control and seeks an experience that builds a relationship with a brand that spans any device, any channel, at any time. But how do you provide an experience...
Legacy application modernization: A phased approach for moving to the cloud
Cloud modernization is not new. According to a recent survey, over 51% of organizations who responded are in the midst of application transformation and cloud migration. Many businesses have moved at least somewhat to the cloud. However, moving custom applications...
3 Fusion experts share their machine learning secrets for banking
In the quest to solve its most pressing challenges, the banking industry is being transformed by its adoption of artificial intelligence (AI) and machine learning (ML). Financial institutions are under pressure to better understand their customers, drive a more...
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