Articles

Fusion insights

Top 4 roadblocks to digital customer engagement

Top 4 roadblocks to digital customer engagement

As brands adapt to the consumer-driven Experience Economy, they must be able to evolve their businesses for the digital age. This isn’t an easy task, especially for companies stuck in a mindset that their business is still driven by traditional direct marketing....

Omnichannel 101: What it is and means for you

Omnichannel 101: What it is and means for you

Born in the retail industry, omnichannel isn’t just a buzzword to add to your marketing “bingo” card. (You know the one.) Omnichannel strategies provide digital customers with a seamless experience of a company’s brand, no matter where or how those customers engage...

SEO measurement: Beyond the rankings

SEO measurement: Beyond the rankings

One of the most difficult aspects of search engine optimization is measuring the success of a campaign. Historically, SEO providers give their clients a list of “valuable” keywords and the position of the client’s website for each keyword. Unfortunately, this kind of...

A measured approach to data science

A measured approach to data science

Data science is an important field of study as a means of analyzing big data. The success stories of how data science and machine learning provide organizations with new insights that stimulate the growth of customer service, productivity, and profitability by leaps...

7 considerations for choosing the right CMS

7 considerations for choosing the right CMS

Choosing the right content management system (CMS) is not easy. As you begin investigating your options, make sure you’re asking the right questions. Here’s an analogy that underscores the complexity of the problem, followed by seven factors...

How your bank can use machine learning to ensure future success

How your bank can use machine learning to ensure future success

Amazon, Netflix, Airbnb, Uber, and other disruptors have raised the bar on what customers expect from a business. These online giants have figured out how to use their customer data to make personalized recommendations and predict when customers are going to buy – and...

What you need to know about responsive design and mobile engagement

What you need to know about responsive design and mobile engagement

If you’re not optimized for mobile, then you could be alienating the very life-blood of your business, your customers. According to Google, more searches take place on mobile devices than on computers across 10 countries, including the U.S .and China. More than 5...

Top 3 reasons to invest in machine learning for mobile

Top 3 reasons to invest in machine learning for mobile

If your organization uses mobile to generate revenue or engage customers, your 2020 strategy conversations have likely included meetings around how to capitalize on machine learning (ML). You’re not alone. Last year, global spending on artificial intelligence systems,...

The cloud: From cost center to profit center

The cloud: From cost center to profit center

After a 20-year drought of killer applications, the wait is over. Only a handful of apps in history can be referred to as a “killer app” — a computer program that is so necessary or desirable that it proves the core value of some larger technology. We’ve seen them...

The future of software testing: Trends for 2020 and beyond

The future of software testing: Trends for 2020 and beyond

In today’s age of digital transformation, companies have had to change the way they test software. Teams performing 100% manual test scripts find it very difficult for the testers to keep up with development. We often see developers either having to slow down...

Get to know Dynamics 365 and its licensing

Get to know Dynamics 365 and its licensing

The risk of outdated ERP systems With a lack of IT support to maintain siloed and outdated ERPs, businesses end up paying more to maintain an already obsolete system. Increasing IT costs and reducing productivity ultimately causes companies to fall further behind...

Solutions and support to rapidly transition your team to remote work

Solutions and support to rapidly transition your team to remote work

Coronavirus has completely transformed the way businesses operate. This abrupt transition to a 100% remote workforce has left many companies scrambling to effectively serve clients and securely collaborate with employees. We understand the urgency and how important...

Why Microsoft Dynamics 365 is a gamechanger

Why Microsoft Dynamics 365 is a gamechanger

If you have a legacy ERP or you're considering an ERP, you may be considering Microsoft Dynamics 365. We believe it is truly a gamechanger, so we put together this evaluation of the platform so you're well prepared to decide if it's right for you. A little background...

Which public cloud offering is right for you?

Which public cloud offering is right for you?

The first steps have been taken. Your company meticulously evaluated public cloud providers and their offerings, and you’ve decided to soon join the 91% of enterprise businesses (annual RightScale 2019 State of the Cloud report from Flexera) that have adopted the...

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