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The cloud: From cost center to profit center

The cloud: From cost center to profit center

After a 20-year drought of killer applications, the wait is over. Only a handful of apps in history can be referred to as a “killer app” — a computer program that is so necessary or desirable that it proves the core value of some larger technology. We’ve seen them...

11 behaviors for successful digital customer engagement

11 behaviors for successful digital customer engagement

As you read in our previous post, Transforming customer engagement in the digital age, the customer is now in control and seeks an experience that builds a relationship with a brand that spans any device, any channel, at any time. But how do you provide an experience...

Customer experience: What it is and what it isn’t

Customer experience: What it is and what it isn’t

What is customer experience? With the experience economy taking a stronger hold, it is imperative for organizations, regardless of industry, to understand what "customer experience" means. This phrase has been defined in many ways, but our definition aims to explain...

Omnichannel 101: What it means for your digital strategy

Omnichannel 101: What it means for your digital strategy

Born in the retail industry, omnichannel isn’t just a buzzword to add to your marketing “bingo” card. (You know the one.) Omnichannel strategies provide digital customers with a seamless experience of a company’s brand, no matter where or how those customers engage...

Transforming customer engagement in the digital age

Transforming customer engagement in the digital age

In the age of the consumer and the experience economy, everyone and everything is connected. Consumer expectations have shifted. The customer expects a personal relationship that offers value wherever and whenever they are ready to engage. As a result, marketers must...

7 considerations for choosing the right CMS

7 considerations for choosing the right CMS

Choosing the right content management system (CMS) is not easy. As you begin investigating your options, make sure you’re asking the right questions. Here’s an analogy that underscores the complexity of the problem, followed by seven factors...

3 Fusion experts share their secrets for machine learning in banking

3 Fusion experts share their secrets for machine learning in banking

In the quest to solve its most pressing challenges, the banking industry is being transformed by its adoption of artificial intelligence (AI) and machine learning (ML). Financial institutions are under pressure to better understand their customers, drive a more...

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