Articles
Fusion insights
When testers become plumbers: Testing in the DevOps pipeline
Are you currently using a DevOps pipeline, or moving that direction? Are you looking to integrate testing into the release pipeline? In this article, we’ll briefly discuss DevOps pipelines and give some hints on how you can test in such an environment. Joining the...
Why choosing the right CMS matters
CMS. DXP. WCM. No matter what your organization might call it, most businesses fostering their digital marketing maturity leverage a form of content management platform. Often, the choice of Content Management System (CMS) serves as a cornerstone for digital...
4 ways banks can leverage the power of machine learning
The financial industry has faced waves of changes over the last two centuries. Emerging nations, the American gold rush, the power of the stock market, and even the Great Depression have all shaped how banking works and what consumers expect from their banks. Notably,...
8 steps to speed up product design and development
Product design (UX/UI design) is becoming one of the most important roles in the tech industry. Designers are under pressure to accelerate product development and reduce the time, effort, and cost spent. We’ve been there and understand what it’s like. This eight-step...
An overview of RPA: Is it right for your business?
There’s been a lot of hype about Robotic Process Automation (RPA). Headlines tell us we can transform our business process in as little as 12 weeks using RPA bots. Benefits are touted, velocity is promised, trends of growth are noted, and new jargon was coined:...
5 steps to manage your COVID-19 content going forward
The problem: COVID-19 content is everywhere From all we currently know about the COVID-19 virus, it's clear we're going to be dealing with this for a while. We also know the information about the virus is continually evolving. As learning to live with this virus...
The future of retail: Conversational marketing and machine learning
This article was originally published at the Forbes Communication Council Think about your last online shopping experience. Chances are, you were delivered product recommendations based on your past purchases, but how helpful were they? Did they truly predict your...
A winning data management and analytics strategy
Startups like Uber and Lyft have all but changed the face of the taxi industry and the customer experience. Many are huge fans of these companies, and it's no wonder. You don’t have to flag anyone down or have an awkward street scuffle to get a ride. Uber has skipped...
Essential keys to today’s data journey
We’re on a journey. We are moving from managing data, to managing analytics, to managing insight. In terms of the traditional approach to managing data and delivering business intelligence, we’re going to see a shift in the way people approach the challenges of this...
6 steps for planning your big data strategy
By now, every industry has positioned itself as the next great sector to benefit from big data. Healthcare? Of course. Finance? Early adopters. Agriculture? Very much so. Omnichannel retailing? Absolutely necessary. Even transportation logistics and trucking, from...
How to calculate the cost of a big data strategy
The future looks rosy for companies who take advantage of what strategic data management can do. But the specter of needing a team of people handling on-premises hardware and the cost implications of doing so continues to make organizations hesitant to move forward...
The case for agile and self-service BI
Recently, our team was on a call with a client who was trying to consolidate dozens of transactional systems into a single model to support a more effective reporting paradigm. The envisioned solution focused on self-service, visual analytics, while also supporting...
A renewed crisis: The call to develop data assets responsibly
With the emergence of powerful, next-generation business intelligence (BI) tools aimed at enabling self-service, the threat to the traditional data asset development and governance control paradigms is facing a renewed crisis. How does an organization not just...
The rise of big data technologies and why it matters
Over the last decade, an entire ecosystem of technologies has emerged to meet the business demand for processing an unprecedented amount of consumer data. Organizations that narrowly focus their attention on operational data are putting their businesses at...
Align digital analytics with your business strategy
With increasing customer demands and competition a click away, access to data-driven responses in real time has become a necessity for business users and marketers. Today, the market is full of digital analytics tools for measuring your customer experience across web...
9 questions to uncover your digital analytics capabilities
When digital analytics do not produce useful outcomes to inform business decisions, digital teams often point to reporting and analysis as the culprit. But an in-depth investigation of the measurement strategy and digital analytics implementation...
CCPA data privacy enforcement has begun: Use our checklist and plan to make sure you’re compliant
It's official. As of July 1, 2020, California began enforcing its California Consumer Protection Act (CCPA), meaning complacency about protecting consumer data is no longer an option in the U.S. CCPA regulates how companies that do business with California residents...
7 remote work best practices for employees
Remote work. You were either suddenly launched into it because of COVID-19 or you've been doing it for a long time. Either way, when the states first began issuing stay-at-home orders this March, we released this comprehensive list of remote work best practices for...
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