Ideas to Execution

Our experts dig deep into the latest marketing, data, and tech trends, providing insights for CIOs, CMOs, marketing directors, tech leaders, and more.
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Fusion Alliance Transforms Business


Insights
Real people with real needs interact with your brand every day. We stay on top of best practices, competitive analysis, and analytics data so you have the insights you need to deliver targeted, personalized experiences to both your internal and external customers.

Case Study: Machine Learning Predicts Outcomes in Financial Services
July 18, 2018
How does a financial services firm improve sales targeting to predict its clients' desires to invest? Machine learning was the answer for PFC. Find out why.
Foundations
Experiences need solid foundations. We'll help you create a strategic roadmap or data program for implementing a new technology, channel, or product — or optimizing an existing one. We’ll help you set a course with tools that build your business from the inside out.

Case Study: How Donatos Uses Machine Learning to Retain Customers
July 3, 2018
Donatos’ first venture into machine learning increased sales at pilot-program stores by 15% per store. Learn how Donatos uses data to predict and change outcomes.
Experiences
Every touchpoint along your customers' journey is an opportunity to create a brand experience that wins raving fans. We'll help you use the insights you gain and build individual, data-driven touchpoints – then connect them across channels, devices, and beyond.

Transforming Customer Engagement in the Digital Age
April 11, 2018
As the number of communication channels and devices increases, so does the challenge of engaging consumers effectively. Is your organization ready?

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