As omnichannel continues to trend, digital business leaders will need to become more strategic, predictive, and collaborative. Through an in-depth analysis of their customer journey, Vectren developed a digital roadmap to prioritize projects, resource needs, technology impacts, and success measures across all divisions that touch their customer experience.
- Understand the impact of your customers’ behaviors and preferences for developing your digital experience.
- Align all of your business departments behind a data-informed strategy.
- Create your own roadmap to omnichannel success with ever-emerging technologies.