In real estate sales, a website is a virtual showcase whose importance is second only to home location. That means organizations must excel in homepage design and navigation. If a site isn’t simple and user friendly, shoppers will move on.
Recognizing the importance and wanting to build a fresh customer experience, M/I Homes engaged a technology expert to rebuild its site to leverage Sitecore’s marketing and analytics capabilities.
- Learn the approach M/I took moved its project from concept to improved customer experience – spanning use cases, content delivery and added functionality.
- See how strategic vision must be included when building a digital technology solution that adapts for future growth