How do you deliver “meaningful experiences” if you don’t know your customers and how they feel about every interaction with your company? You can’t.
Cincinnati Bell planned to roll out a new mobile app, but first embarked on a careful journey to understand its customers and their perceptions of the company. The initiative was a huge success.
- Understand how improving customer experiences starts with customer journey mapping
- Discover the steps Cincinnati Bell took to create a map
- Learn how a customer journey map is tied to the CX strategy
- Uncover lessons that to help you become more customer focused