In today’s world, consumers seeking information on medical treatments options or searching for support often look online. With obesity rates on the rise, Ethicon Endo-Surgery recognized a need for an interactive online community for bariatric services. The company decided to create an online space where it could provide resources to potential patients while reinforcing its digital strategy and brand. Read their story.
- Learn how Ethicon Endo-Surgery took an idea from concept to reality
- Understand how identifying a market need is the first step
- See how the company created a branded online space designed for targeted demographics
- Discover cost savings potential through the use of web analytics