Authored by Kristin Raikes
Kristin Raikes

Kristin Raikes is Fusion Alliance’s Digital Solution Director, with over 15 years of experience in marketing and advertising. Kristin was on the ground floor of the digital revolution and has spent the recent years of her career perfecting a proven approach of aligning business goals with customers’ needs as they relate to the digital age. Her passion for driving business value has helped midmarket to enterprise-level organizations, including Fortune 500 companies, retailers, service providers and tech leaders, to deliver meaningful customer experiences.

Forward-thinking organizations, regardless of industry, are reorganizing their business strategies to be customer-centric. But why? Businesses of the past operated and prospered by focusing primarily on the needs of shareholders, leaving customers at the mercy of the business’ view of the customer — or lack thereof. Without the resources to explore options or to research the […]