Authored by John Wood
John Wood

John Wood is a Fusion Digital Strategist with extensive experience creating successful digital solutions for internal and external clients across a diverse landscape, including B2B and B2C markets. John thrives at the intersection of business development, technology and marketing. With his digital expertise and background in business analysis, he specializes in translating client goals and objectives into actionable digital marketing programs.

This is the final part of a three-part series on digital customer engagement: Part 1 – Rethinking Customer Engagement in the Digital Age Part 2 – 11 Behaviors For Successful Digital Customer Engagement Part 3 – 4 Top Roadblocks to Digital Customer Engagement [you are here] As brands adapt to the consumer-driven Experience Economy, they must be able […]

This is the first of a three-part series on digital customer engagement: Part 1  – Transforming Customer Engagement in the Digital Age [you are here] Part 2 – 11 Behaviors for Successful Digital Customer Engagement Part 3 – Top 4 Roadblocks to Digital Customer Engagement In the Age of the Consumer and the Experience Economy, everyone […]

This is the second of a three-part series on digital customer engagement: Part 1 – Transforming Customer Engagement in the Digital Age Part 2 – 11 Behaviors for Successful Digital Customer Engagement [you are here] Part 3 – Top 4 Roadblocks to Digital Customer Engagement As you read in our previous post, Transforming Customer Engagement in […]

Businesses that seek to deliver an outstanding customer experience face unprecedented challenges today due to unprecedented customer demands and expectations. Companies must rethink and reorganize their strategies to accommodate these demands and shorten the gap between business goals and customer needs. Here are 10 steps to help you reorganize your business strategy to get ahead […]