Ideas to Execution

Our experts dig deep into the latest marketing, data, and tech trends, providing insights for CIOs, CMOs, marketing directors, tech leaders, and more.
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Fusion Alliance Transforms Business


Insights
Real people with real needs interact with your brand every day. We stay on top of best practices, competitive analysis, and analytics data so you have the insights you need to deliver targeted, personalized experiences to both your internal and external customers.

Case Study: How McGraw-Hill Adapts to Market Demands
Learn how an enterprise-level organization found a sustainable way to cost effectively stay ahead of technology changes and develop market-driven solutions.
Foundations
Experiences need solid foundations. We'll help you create a strategic roadmap or data program for implementing a new technology, channel, or product — or optimizing an existing one. We’ll help you set a course with tools that build your business from the inside out.

Automated UI Tests: Taming the Tangle
There is no general warning on how messy test automation efforts can get. Learn how to rein in those unruly tests and bring back the value.
Experiences
Every touchpoint along your customers' journey is an opportunity to create a brand experience that wins raving fans. We'll help you use the insights you gain and build individual, data-driven touchpoints – then connect them across channels, devices, and beyond.

Case Study: Incorrectly Licensing Dynamics Can Cost You
Incorrectly licensing, customizing and configuring Microsoft Dynamics can lead to unnecessary costs. Learn what one firm did to rightsize its Dynamics investment.

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